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Post by account_disabled on Jan 27, 2024 4:12:35 GMT
It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics. Explore how they can be integrated with our search marketing strategies. Our goal must be to create a holistic digital marketing ecosystem that drives traffic, fosters engagement, influences purchasing decisions and elevates the brand experience. The role of search, social and retail in your marketing DB to Data mix Before we dive deeper, let’s align our understanding of each channel’s roles and responsibilities. Channel: Search marketing Core focus Driving organic traffic Grow online visibility Develop awareness and consideration Tactics Digital PR activations and link building exercises On-site content creation and optimization Technical SEO implementation Metrics Organic traffic growth Conversion rates / click-through rates. Rankings and visibility metrics Channel: Social marketing Engage with audiences Enhance brand personality Develop awareness Tactics Content creation Trend capitalization Influencer activation Strategic partnerships Metrics Follower/community growth Engagement rates Shareability Sentiment Channel: Retail media Core focus Influence purchase decisions near point of purchase Targeted advert space capitalization Improve shopper experiences Tactics Product listing ads Sponsored product placement In-store advertising.
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