Post by account_disabled on Nov 23, 2023 5:32:19 GMT
In fact we are talking about an option within the campaign creation interface. As we mentioned in the previous paragraph, the planning of a campaign takes place outside the machine, and the same goes for the choice of the budget. This, in fact, is linked to a fairly large series of variables : Breadth of the reference target. Interesting keyword search volumes . Networks on which we intend to be published (Search? PMax?).
Campaign Objectives: Traffic? Sales? Sales? Leads? Notoriety? Time Country Email List to achieve goals. Reference market competition. Activation of other marketing tools on the web. Etc. etc. Once the budget to be allocated to Google Ads campaigns has been carefully chosen, the next step will be to determine the bidding strategy with which we would like to enter the auctions of our interest.
The choice of bidding strategy largely depends on the control we want to have over the progress of the campaigns and the quantity/quality of data that the account has collected. In fact, we have bidding strategies with maximum user control (manual CPC, for example) and Smart strategies, where control is firmly in the hands of Google (target ROAS, to name one).
This element is also closely related to the objectives of our account but, also and above all, to the data collected, both in terms of quality and quantity. The system, in fact, will be increasingly precise and effective in participating in the best auctions , as much as it has been previously trained.
Audience Targeting on Google Ads The targeting methods in Google Ads are the methods with which we choose to direct the platform towards the targeted users. For Search campaigns, the targeting is and remains the keywords and their corresponding matches (generic, exact and phrase).
The keyword correspondences are indicators of the breadth of the semantic field: if we work generically we are intercepting a rather large field of correlations of the central key. In exact and phrase correspondence we reduce the range of possibilities.
Campaign Objectives: Traffic? Sales? Sales? Leads? Notoriety? Time Country Email List to achieve goals. Reference market competition. Activation of other marketing tools on the web. Etc. etc. Once the budget to be allocated to Google Ads campaigns has been carefully chosen, the next step will be to determine the bidding strategy with which we would like to enter the auctions of our interest.
The choice of bidding strategy largely depends on the control we want to have over the progress of the campaigns and the quantity/quality of data that the account has collected. In fact, we have bidding strategies with maximum user control (manual CPC, for example) and Smart strategies, where control is firmly in the hands of Google (target ROAS, to name one).
This element is also closely related to the objectives of our account but, also and above all, to the data collected, both in terms of quality and quantity. The system, in fact, will be increasingly precise and effective in participating in the best auctions , as much as it has been previously trained.
Audience Targeting on Google Ads The targeting methods in Google Ads are the methods with which we choose to direct the platform towards the targeted users. For Search campaigns, the targeting is and remains the keywords and their corresponding matches (generic, exact and phrase).
The keyword correspondences are indicators of the breadth of the semantic field: if we work generically we are intercepting a rather large field of correlations of the central key. In exact and phrase correspondence we reduce the range of possibilities.