Post by account_disabled on Oct 7, 2023 5:44:51 GMT
Inclusive content by aiming to incorporate intergenerational perspectives and representation in your marketing. Cross-generational diversity of talent on the marketing team itself – and in the broader organization – will help this inclusivity come through more naturally and genuinely.
More than half of B2B leads on LinkedIn are driven by people over the age of 40.
Social class diversity
At Harvard Business Review (HBR), Paul Ingram has called this “the forgotten dimension of diversity,” citing research that shows people who come from lower social-class origins in the United States are 32% less likely to become managers – a greater disadvantage than those experienced by Black people or women.
This issue has been studied within marketing specifically, wherece Phone Number List as research shows a troubling socio-economic pay gap.
As Andy Nairn explained at Marketing Week, this dimension exemplifies the interwoven and complex nature of diversity. “Class intersects with all the other aspects of D, E and I that we need to be thinking about right now, such as race, gender, age, ***ual preference and disability.”
To combat classism and its pernicious effects, marketers should strive to eliminate socio-economic barriers in their own organizations, and guard against class stereotypes or dismissive characterizations in their content.
Geographic diversity
Over the past two decades, the world has grown more globally interconnected than ever. This means marketers are being challenged to think beyond their local context and account for audiences in other regions, countries, even continents.
Dr. Poornima Luthra wrote last year at HBR about the disconnects between how DEI is approached in America versus the rest of the world, raising some interesting points and offering helpful advice to avoid steering astray. “While biases, discrimination, and inequality exist everywhere, their expression is contextual,” Luthra explained. “To move the needle further and faster, leaders need to address DEI with a diversified lens whose view includes narratives, discussions, and solutions that are representative of local contexts.”
More than half of B2B leads on LinkedIn are driven by people over the age of 40.
Social class diversity
At Harvard Business Review (HBR), Paul Ingram has called this “the forgotten dimension of diversity,” citing research that shows people who come from lower social-class origins in the United States are 32% less likely to become managers – a greater disadvantage than those experienced by Black people or women.
This issue has been studied within marketing specifically, wherece Phone Number List as research shows a troubling socio-economic pay gap.
As Andy Nairn explained at Marketing Week, this dimension exemplifies the interwoven and complex nature of diversity. “Class intersects with all the other aspects of D, E and I that we need to be thinking about right now, such as race, gender, age, ***ual preference and disability.”
To combat classism and its pernicious effects, marketers should strive to eliminate socio-economic barriers in their own organizations, and guard against class stereotypes or dismissive characterizations in their content.
Geographic diversity
Over the past two decades, the world has grown more globally interconnected than ever. This means marketers are being challenged to think beyond their local context and account for audiences in other regions, countries, even continents.
Dr. Poornima Luthra wrote last year at HBR about the disconnects between how DEI is approached in America versus the rest of the world, raising some interesting points and offering helpful advice to avoid steering astray. “While biases, discrimination, and inequality exist everywhere, their expression is contextual,” Luthra explained. “To move the needle further and faster, leaders need to address DEI with a diversified lens whose view includes narratives, discussions, and solutions that are representative of local contexts.”